Top 10 Beer Trends for 2023

Keeping up with beer trends is essential for restaurants that want to stay competitive and appeal to a wide range of customers. As the beer industry evolves, new trends emerge, and customer preferences shift, it's important for restaurants to adapt their beer selection to stay relevant and meet customers' expectations. By keeping up with beer trends, restaurants can offer a more diverse and exciting beer selection, cater to different taste preferences, and attract a wider customer base. This can lead to increased sales and customer loyalty, as well as a more favourable reputation in the market.

Moreover, following beer trends can help restaurants improve their beer purchasing decisions and pricing strategy. By understanding the popularity of different beer styles, flavours, and packaging formats, restaurants can optimise their inventory management, reduce waste, and negotiate better deals with suppliers. Additionally, tracking beer trends can help restaurants identify new growth opportunities and niche markets to explore, such as local craft breweries or international imports. Overall, staying up to date with beer trends is crucial for restaurants that want to thrive in the competitive beer industry and meet the evolving needs of their customers.

Here are the top 10 beer trends for 2023:

1. Hazy IPAs - Hazy IPAs, also known as New England IPAs, are expected to continue to be a popular choice for beer enthusiasts in 2023. These beers have a hazy appearance and a fruity, juicy flavour profile.
2. Low-Alcohol Beer - With more consumers interested in health and wellness, low-alcohol beer is expected to become increasingly popular in 2023. These beers typically have less than 3.5% ABV and are a good option for those looking to enjoy a beer without consuming too much alcohol.
3. Sour Beers - Sour beers, which have a tart and acidic taste, have been growing in popularity in recent years and are expected to continue to be a trend in 2023. These beers can range from slightly sour to extremely tart and offer a unique flavour profile.
4. Craft Lager - While IPAs have been dominating the craft beer scene, craft lagers are expected to gain more popularity in 2023. These beers are typically brewed with high-quality ingredients and have a clean, crisp taste.
5. Fruit-Infused Beer - Fruit-infused beer, such as strawberry or peach-flavoured, is expected to be a popular trend in 2023. These beers offer a refreshing and fruity twist to traditional beer flavours.
6. Local Breweries - The trend of supporting local businesses is expected to continue in 2023, with more consumers seeking out local breweries for their beer choices. Restaurants and bars may offer a selection of locally brewed beers to cater to this trend.
7. Beer and Food Pairings - Similar to wine pairing experiences, beer and food pairings are expected to become more popular in 2023. Restaurants may offer a selection of beers to accompany a meal, providing a unique and personalised dining experience.
8. Hard Seltzers - Hard seltzers, which have been growing in popularity in recent years, are expected to continue to be a trend in 2023. These beverages are a popular choice for those looking for a low-calorie and low-alcohol option.
9. Barrel-Aged Beer - Barrel-aged beer, which is aged in oak barrels to impart unique flavours, is expected to continue to be a popular choice for beer enthusiasts in 2023. These beers can range from light to heavy and offer a complex flavour profile.
10. Non-Alcoholic Beer - Non-alcoholic beer, which has been gaining popularity in recent years, is expected to continue to be a trend in 2023. These beers offer a similar taste to traditional beer but without alcohol content.

Conclusion

These are the top 10 beer trends for 2023. As consumer preferences change, it's important for restaurants and bars to adapt their beer offerings to stay relevant and attract customers. By keeping up with these trends, restaurants can offer a unique and exciting beer experience for their customers.